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Chinese fast fashion giant Shein's success story is unrivalled, but at what cost? Iman Amrani investigates the infamously secretive business, as hidden cameras go inside factories for the first...
17 de out. de 2022 · Iman Amrani investigates TikTok sensation: Shein. The Chinese fast-fashion retailer overtook Amazon this year to become the most downloaded shopping app in t...
17 de out. de 2022 · 27K subscribers. Subscribed. 680. 84K views 1 year ago. Our Zandlandfilms + Channel 4 undercover investigation into SHEIN, the world's biggest fast fashion brand, has found workers are: ...more.
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- Shein Factories Break Labour Laws with 18-Hour Days
- Workers Are Paid as Little as 3P Per Garment
- Female Employees Often Wash Their Hair on Breaks
- Shein Banks on Micro-Influencers to Stay Relevant
- Shein criticised For Stealing Ideas from Independent Designers
- Shein Uses An Algorithm That Encourages Impulsive Purchases
According to China’s labour laws, workers are allowed to clock in a maximum of 40 hours per week. But as Channel 4’s documentary reveals, thousands of workers in both factories start their day at 8 a.m and only finish at dawn the next morning. “There’s no such thing as Sundays here,” says a worker in the film, explaining that 18-hour work days are ...
Every day thousands of new styles are added to Shein, forcing workers to create up to 500 finished products in 24 hours and they’re paid as low as 3p per item. At one factory, workers says they get an average of 4,000 yuan monthly which is approximately £490. But at another factory, workers didn’t have a base pay and instead received 3p for every g...
The long and excruciatingly demanding work hours leave little time for the employees to keep up with their daily lives. The documentary shows that in one of the Shein factories, female workers used their lunch break to wash their hair. While there weren’t specifics on how long the lunch hour is, if other details are indicative, it’s likely not long...
Unlike established content creators with millions of followers, newbies and micro-influencers are often happy to promote Shein in exchange for free goodies. In the documentary, we see Amrani speak with a few of these influencers to learn their methods and why they choose to partner with the fast fashion brand. This content strategy allowed Shein to...
Fern Davey, an independent lingerie designer from Bournemouth, is one of the interviewees featured in the film. Whilst Davey is known for her hand-stitched underwear made from sustainable materials, in 2020, Shein began selling replicas of her designs online. As expected, the fast fashion brand’s product was cheap-as-chips at £4, whilst Davey’s ori...
Through her investigation, Amrani reports that Shein’s algorithm uses specific techniques to entice consumers and boost impulsive purchases. Even more than TikTok hauls from influencers, the fast fashion brand depends on its colourful and addictive “infinite scroll” to lure in customers. The website is layered with “dark patterns”, a marketing term...
8 de mai. de 2024 · Dispatches. Addicted to Drip: UNTOLD. Joe Lycett vs the Oil Giant. Brexit & Your Shrinking Shop: Dispatches. Cryptocurrency: Has the Bubble Burst? For the first time, cameras film behind the...
Inside the Shein Machine: With Iman Amrani, Maria Chenoweth, Timo Kollbrunner. Chinese fast fashion giant Shein's success story is unrivalled, but at what cost? Iman Amrani investigates the infamously secretive business, as hidden cameras go inside factories for the first time.
Iman hosted a documentary for Channel 4 with Zandland called Untold: Inside the Shein Machine which featured the first undercover investigation into factories that provide clothes to the global fast fashion giant, Shein.
