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10 de mai. de 2024 · This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'.
Presents a blend of strategies, models, checklists, tools, research insights, examples and cases to help readers comprehend the complexities of global e-commerce. Shows how to avoid common web localization mistakes and, in the process, achieve significant cost savings. Read more.
Há 6 dias · This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'.
Localization Strategies for Global E-Business. Nitish Singh. Cambridge University Press, 2012 - Business & Economics - 331 pages. The acceleration of globalization and the growth of...
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