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A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about...
- 31 seg
- 62,4K
- Ranger232
28 de mar. de 2024 · Miller Lite wants more people to ask whether the beer "tastes great or is less filling." Miller Lite recently brought back one of its most famous ad campaigns. The “Great Taste,...
Miller Lite, the first Lite Beer was served in 1973 at a small bar in Springfield, Illinois.And thus was born The Eternal Debate between Tastes Great and Les...
- 56 seg
- 2,3K
- Front Seat Media
Miller Lite: Tastes Great, Less Filling: With Mickey Spillane, Lee Meredith, Rodney Dangerfield, John Madden. Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer.
- Short
- 1
- 1973
Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign was developed by the McCann-Erickson Worldwide advertising agency.
- Pilsner -Style Light American Lager
- Miller Brewing Company
Description. Nearly 50 years ago, the light beer category gained notoriety through one of the greatest debates and most beloved advertising campaigns of the past century – Miller Lite’s “Tastes Great, Less Filling.”. Today, the brand is powering the debate with a new line-up of sports all-stars and celebrity talent including Luke Wilson ...
7 de mar. de 2023 · Did you know that once upon a time light beer didn’t even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced.
