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Kelly Goldsmith. Marketing Professor. Behavioral Scientist. Keynote speaker. Find links to her research, recent press, contact information, and more.
Kelly Goldsmith is an American marketing researcher who specializes in consumer behavior and a former reality television contestant. She is currently the E. Bronson Ingram Chair and Professor of marketing at the Owen Graduate School of Management at Vanderbilt University.
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- Kelly Ann Shriner
- Professor
- Reid Shriner (m. 2013)
Kelly Goldsmith, Ph.D E. Bronson Ingram Chair Professor of Marketing. Faculty Director: Hoogland Undergraduate Business Program Faculty Director: Ingram Scholars Program. Dr. Goldsmith’s academic publications and marketing cases are linked in the tabs above. For more on her work including a link to her most up-to-date CV visit ProfGoldsmith.com.
K Goldsmith, O Amir. Journal of Marketing Research 47 (6), 1070-1077. , 2010. 207. 2010. The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality. T Meyvis, K Goldsmith, R Dhar. Journal of Marketing Research 49 (2), 206-217. , 2012.
Biography. Professor Goldsmith's research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing.
- Lacy Paschal
Behavioral Scientist. Marketing Professor. Scarcity Expert. Find links to her TEDx talk, CV, LinkedIn, Google Scholar, Instagram, and Contact Info. Find links to video from her recent media appearances here.
Kelly Goldsmith is a behavioral scientist who examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. She received her doctorate from Yale University in 2009.
