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Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...
- Evelyn and Walter Haas Jr. Fund
The Evelyn and Walter Haas, Jr. Fund is a private foundation...
- Walter A. Haas
Walter A. Haas Sr. (May 11, 1889 – December 7, 1979), was an...
- Evelyn and Walter Haas Jr. Fund
Walter A. Haas, Jr.’s deep commitment to the community translated into his professional and philanthropic work. Walter A. Haas, Jr. began his career at Levi Strauss & Co. in 1939. He became its CEO and president from 1958 through 1971 and was CEO and chairman of the board from 1971 through 1976.
12 de jul. de 2022 · 1958–1976. Industry: Fabric & Apparel. Era: 1950. Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit.
20 de set. de 1995 · Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) was an American businessman. He served as the president and CEO (1958 – 1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). He led the company in its growth from a regional manufacturer to one of the world’s leading apparel companies.
Walter A. Haas, Jr.’s great-great-uncle, Levi Strauss, founded the legendary company and became a generous philanthropist in the San Francisco Bay area. Walter and his wife, Evelyn Danzig Haas, continued the family tradition with the creation of their family foundation in 1953.
