Resultado da Busca
13 de dez. de 2018 · Ken and Damon joined forces in 1991. More than thirteen years later, they sold the brand to Quiksilver in 2004 for $87 million dollars. DC Shoes did not enjoy the overnight success we saw when we examined the Beats by Dre brand. DC’s journey was a long hike up the mountain to success with some stumbles along the way.
1 de ago. de 2017 · Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what […]
22 de out. de 2018 · A reader requested that we profile Athleta as we have done for some other lifestyle brands like Beats by Dre, Arc’teryx, and DC Shoes. This was the first I’d heard of Athleta, but I enjoyed learning about them because their story and message of female empowerment were so compelling. Athleta is a brand of women’s activewear.
7 de nov. de 2018 · Niche brands include: Ferarri, Arc’teryx, Lorna Jane, DJI, Cabelas, Jeep, and 4Chan. Broad brands have high brand recognition but aren’t particularly well-liked, as we see in mass retailers, insurance companies, banks, etc. Broad brands include Chevrolet, HP, Walmart, Kraft, Levis, Gap, and Sony. If you can say “it’s not for everyone ...
17 de mai. de 2019 · The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. The branding effect is powerful because it is subconscious. We evolved the ability to gather reputations.
17 de set. de 2019 · If the lifestyle wains in popularity, the brand’s sales will too. For example, DC Shoes sells less merchandise when skateboarding is less prevalent. (Read our article about the history of DC Shoes.) Consumer tastes change. Fads die off, and lifestyles change. If a brand’s demand is tied to one of these, then sales may go down if tastes change.
5 de set. de 2017 · Solomon is one of the top brands in the ski and snowboard industry. Arc’teryx is currently owned by the Amer group, based out of Finland, who also own, Salomon, Suunto, Wilson, Atomic, Mavic and Envie. Arc’teryx entered the ski and snowboard market the same year with the Sidewinder Jacket.
16 de ago. de 2019 · I studied the DC Shoes history and found that their break out success was a re-framing of existing technology. They used shock absorbing rubbers from athletic shoes in a flat bottom skater shoe. All of a sudden, skaters cared about shock-absorbing shoes because it was framed in a way they cared about.
12 de out. de 2018 · Developing a product for a generation. Robert Brunner, designer of the original Beats by Dre headphones. Dr. Dre was interested in starting a sneaker company, and Jimmy Iovine was interested in making speakers. The two agreed on Iovine’s premise of bringing sound quality to the younger generation, and they came together on headphones.
14 de abr. de 2019 · The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had to cut any ties with…
Anúncios
relacionados a: dc shoeson.com foi visitado por mais de 100 mil usuários no mês passado
Engineered For High Performance And Complete Comfort. Easily Find The Right Gear For You. Perform All Day, Every Day In On's Performance Running And Walking Shoes - Shop Now!
aliexpress.com foi visitado por mais de 1 milhão usuários no mês passado
Smarter online shopping from today! AliExpress the biggest online marketplace.
