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  1. Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...

    • Walter A. Haas

      Walter A. Haas Sr. (May 11, 1889 – December 7, 1979), was an...

  2. Walter A. Haas, Jr.’s deep commitment to the community translated into his professional and philanthropic work. Walter A. Haas, Jr. began his career at Levi Strauss & Co. in 1939. He became its CEO and president from 1958 through 1971 and was CEO and chairman of the board from 1971 through 1976.

  3. 12 de jul. de 2022 · 1958–1976. Industry: Fabric & Apparel. Era: 1950. Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit.

  4. Walter A. Haas Jr. was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). He led the company in its growth from a regional manufacturer to one of the world’s leading apparel companies.

  5. 8 de mai. de 2024 · Dec. 7, 1979, San Francisco (aged 90) Walter A. Haas (born May 11, 1889, San Francisco, Calif., U.S.—died Dec. 7, 1979, San Francisco) was an American business executive credited with saving the foundering Levi Strauss & Co., the major manufacturer of “blue jean” denim pants.