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Bob Bly is a freelance direct response copywriter with over 4 decades of experience in writing copy that has increased response rates for his clients from 10% to 900%.
O Manual do Copywriter de Robert W. Bly é o guia definitivo que todos os aspirantes a copywriters devem ter em sua estante. Utilizado pelos mestres do ofício, este livro é uma mina de ouro de estratégias comprovadas para cativar, persuadir e converter.
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Nesta versão revisada e atualizada, Bob Bly aborda desde os fundamentos até estratégias avançadas de copywriting. Iniciantes aprenderão todas as noções básicas necessárias: o que é copy, o que ela pode fazer e como escrever uma copy que obtenha resultados.
Considerado a bíblia do copywriting, o “Manual do Copywriter” de Robert W. Bly, lançado exclusivamente no Brasil pela H1 Editora, é uma leitura imperdível. Traduzida para o português pela primeira vez, a obra, agora em sua quarta edição revisada e atualizada, oferece insights cruciais de um dos mais experientes copywriters globais ...
Bob Bly is a freelance copywriter with over 4 decades of experience in business-to-business and direct response marketing. He is the author of more than 100 books including The Copywriter’s Handbook (St. Martin’s Griffin), voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York.
- Direct Response Copywriter
- Direct Response Copywriter-Bob Bly
Robert W. Bly (born July 21, 1957) is an American writer on the subjects of copywriting, freelance writing, and many other subjects from science and science fiction, to satire and small business. He is a copywriter.
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
