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relacionados a: aaker et al (2001) marketing research (7th ed) new york: john wiley & sons incJoin The Gartner Marketing Event To Network With An Unparalleled Cohort Of Peers. Join Your Peers at the Top Marketing Conference In 2024
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New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and...
26 de set. de 2011 · Access-restricted-item true Addeddate 2011-09-26 16:07:33 Boxid IA150101 Boxid_2 CH115101 Camera
7 de mar. de 2023 · Marketing research by David A. Aaker, V. Kumar, George S. Day, 2001, Wiley edition, in English - 7th ed.
Special Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body...
16 de nov. de 2019 · Contributor. Internet Archive. Language. English. xvi, 783 pages : 26 cm. This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis.
3 de ago. de 2000 · Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
- Hardcover
- David A. Aaker, V. Kumar, George S. Day
David A. Aaker. Wiley, 2011 - Business & Economics - 701 pages. Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on ...
