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New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and...
26 de set. de 2011 · Access-restricted-item true Addeddate 2011-09-26 16:07:33 Boxid IA150101 Boxid_2 CH115101 Camera
7 de mar. de 2023 · Marketing research by David A. Aaker, V. Kumar, George S. Day, 2001, Wiley edition, in English - 7th ed.
Special Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body...
David A. Aaker. Wiley, 2011 - Business & Economics - 701 pages. Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on ...
3 de ago. de 2000 · Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
- Hardcover
- David A. Aaker, V. Kumar, George S. Day
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