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He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). He led the company in its growth from a regional manufacturer to one of the world’s leading apparel companies.
Walter A. Haas Sr. (May 11, 1889 – December 7, 1979), was an American billionaire businessman who was the president and chairman of Levi Strauss & Co.
Walter A. Haas Jr. (24 de enero de 1916 - 20 de septiembre de 1995) 1 fue un empresario estadounidense.
12 de jul. de 2022 · Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit.
Walter A. Haas, Jr. began his career at Levi Strauss & Co. in 1939. He became its CEO and president from 1958 through 1971 and was CEO and chairman of the board from 1971 through 1976.
Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) was an American businessman. He was the president, CEO (1958 – 1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979).
Haas served in the U.S. Army Field Artillery during World War I. [4] Upon his return to the United States in 1919, he worked at the Levi Strauss & Company, then a small drygoods wholesaler and maker of work clothing, owned by the family of his wife.
