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UC Berkeley logo (academic identity) The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the typeface and other Goudy works.
The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the Californian typeface and other Frederic Goudy works. The Cal script mark is the primary logo for athletics.
When used with intent, and together with the UC Berkeley logo, our secondary marks can help set the stage for storytelling and reinforce the defining characteristics of the brand.
The Berkeley wordmark (also known as the Berkeley logo) is of great importance to our identity and should be included on fundraising communications using the following guidelines.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
O logotipo da UC Berkeley foi criado muito depois do selo. É um caractere de texto, que reflete o nome completo da universidade. O lugar central é ocupado pela palavra “Berkeley”. Foi ampliado e movido para a primeira linha.
University of California, Berkeley; Logos of universities and colleges in California
