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Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist,...
26 de set. de 2011 · Access-restricted-item true Addeddate 2011-09-26 16:07:33 Boxid IA150101 Boxid_2 CH115101 Camera
Special Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body...
7 de mar. de 2023 · Marketing research by David A. Aaker, V. Kumar, George S. Day, 2001, Wiley edition, in English - 7th ed.
The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize...
- David A. Aaker, V. Kumar, George S. Day
- Wiley, 1998
- 6, illustrated
16 de nov. de 2019 · Marketing research. This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It covers brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.
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