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Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist,...
26 de set. de 2011 · Access-restricted-item true Addeddate 2011-09-26 16:07:33 Boxid IA150101 Boxid_2 CH115101 Camera
Special Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body...
7 de mar. de 2023 · Marketing research by David A. Aaker, V. Kumar, George S. Day, 2001, Wiley edition, in English - 7th ed.
The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize...
- David A. Aaker, V. Kumar, George S. Day
- Wiley, 1998
- 6, illustrated
3 de ago. de 2000 · Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
- Hardcover
- David A. Aaker, V. Kumar, George S. Day
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