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Edward Louis Bernays ( Viena, 22 de novembro de 1891 — Cambridge, 9 de março de 1995 ), foi um pioneiro austro-americano no campo das relações públicas e da propaganda, referenciado como "pai das relações públicas ".
Fields. Psychology, sociology. Signature. Edward Louis Bernays ( / bɜːrˈneɪz / bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". [3]
Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public ...
Edward Louis Bernays (* 22. November 1891 in Wien; † 9. März 1995 in New York) gilt neben Ivy Lee und anderen als Begründer der von ihm später in Public Relations umbenannten modernen Theorie der Propaganda.
Edward Bernays en 1917. Edward Louis Bernays ( en anglais : [ˈɛdw ɚ d luəs b ɚ ˈne ɪ z] 1, en allemand : [ˈɛtvaʁt luis bɛ ɐ̯ ˈna ɪ s] 2 ), né à Vienne (Autriche) le 22 novembre 1891 et mort à Cambridge (Massachusetts) le 9 mars 1995, est un publicitaire austro - américain .
- 22 novembre 1891Vienne ( Autriche-Hongrie)
- Edward Louis Bernays
- Autriche-Hongrie, États-Unis
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
17 de abr. de 2024 · Edward Bernays (born November 22, 1891, Vienna, Austria—died March 9, 1995, Cambridge, Massachusetts, U.S.) was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and ...
