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The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following.
- Marshall McLuhan
- 1967
20 de jan. de 2023 · the medium is the massage an inventory of effects. by. marshall mcluhan. Publication date. 1967. Publisher. bantam books, inc. Collection. internetarchivebooks; inlibrary; printdisabled.
Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that...
"The Medium is the Massage" reveals how the medium, or process, of our time--electric technology--is reshaping and restructuring patterns of social interdependence and every aspect of your personal life.
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- Marshall McLuhan, Quentin Fiore
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain.
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McLuhan explores how changes in media have impacted how we act when we are alone, how we interact with our family, neighbors, people far away, schools, the government and more. He examines media as an almost biological extension of ourselves and why that matters. So who is this book for?
- Capa Comum
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