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Há 1 dia · Os autores Richard Thaler e Cass Sunstein descrevem em seu livro “Nudge: Como tomar melhores decisões sobre saúde, dinheiro e felicidade” que os Nudges são intervenções suaves que influenciam positivamente o comportamento das pessoas, sem impor restrições para que elas possam tomar suas próprias decisões.
Há 21 horas · 2. Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein [Yale University Press, 2008]. The connection between economics and behavior, as the authors emphasize, is often non-existent. Economics Nobel laureate Daniel Kahneman put it this way: “Standard economics is mostly a mathematical discipline.
Há 4 dias · The 2008 seminar was led by Thaler, just about to publish Nudge (co-authored with Cass Sunstein), which brought behavioural economics to a mass audience. Thaler, building on Kahneman’s research, proposed a new kind of policymaking: one which took into account quirks and irrationalities of the human mind largely ignored by classical economists.
Há 1 dia · On the shores of our journey, concepts such as the “nudge” explored by Thaler and Sunstein offer an intriguing perspective. The idea of subtly guiding decision-making toward more equitable and inclusive behaviors invites us to exercise thoughtful discernment in our decisions and a sharper critical thinking, suggesting that each choice can be an opportunity to contribute to a fairer society.
Há 1 dia · A "nudge" in behavioral economics is a way to manipulate people's choices toward a desired behavior without telling them what to do or forcing them to do it. The authors of the book, Thaler and Sunstein, are the minds behind the Nudge Effect. Professor Richard Thaler won the 2017 Nobel Prize in Economics, and Professor Cass Sunstein won the ...
Há 21 horas · Furthermore, Thaler proactively promoted state-funded behavioural science in the U.K. – for example, in 2008 he met with David Cameron (the then leader of the Conservative Party) and effectively became his unpaid adviser; it is no coincidence that, in the same year, future Prime Minister Cameron included Thaler and Sunstein’s book as required reading for his political team during their ...
Há 1 dia · Behavioral Nudges: Sin taxes act as a 'nudge,' a concept popularized by economist Richard Thaler. By making unhealthy choices more expensive, these taxes nudge people towards healthier behaviors without restricting freedom of choice.
