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Há 1 dia · Edward Bernays recebeu da corporação do tabaco dos EUA a tarefa de tentar conquistar o publico feminino, ou seja, quebrar o tabu machista do hábito de fumar. Naquela época a psicanálise, especialmente na América, era restrita a poucos círculos médicos e acadêmicos, por ser uma prática considerada exótica em uma medicina ainda não científica e também pelo fato de Freud ser judeu.
Há 5 dias · As we close Jewish-American Heritage Month, we want to highlight both one of the founders of public relations as we know it today, Edward L. Bernays (1891-1995), but also his business partner and wife, Doris E. Fleischman (1891-1980).
Há 22 horas · Todo acerca de la relación entre el Psicoanálisis y el Marketing, y su influencia en lo que se conoce como "ingeniería social" que implica la manipulación de...
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Há 1 dia · As a sidenote, I will report that the nephew of Sigmund Freud, Edward Bernays, capitalized upon the budding of developmental psychology to shape marketing strategies and tactics profoundly influencing the business. As you know, I do characterize myself as a Freudian psych theorist (see Home Cooked Psychoanalysis.)
Há 1 dia · It was deployed by Edward Bernays, the nephew of Sigmund Freud, in the Lucky Strike campaign of the 1930s, which turned the desire of women for independence into an urge to smoke cigarettes. It has been used by actors both foreign and domestic to sow distrust in the electoral process and discord among the U.S. populace by seeking to “undermine persuasion with confusion.”
Há 1 dia · Edward Bernays, père des relations publiques . Traversée éclair des cent ans d’existence du père des relations publiques, Un démocrate s’ouvre sur un court monologue d’un Edward Bernays centenaire interprété par Mathieu Desfemmes, puis laisse place à la reconstitution des succès majeurs du protagoniste.
Há 5 dias · Realizado por Adam Curtis para la BBC, El siglo del yo destaca por retomar las ideas y la labor de Edward Bernays, sobrino de Sigmund Freud y quien utilizó las teorías psicoanalíticas del inconsciente y el deseo para aplicarlas política, económica y propagandísticamente, probar hasta qué punto es posible manipular la mente de ...
