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Há 5 dias · Finally, maintaining vigilance after a crisis is key to protecting your brand reputation. Continue monitoring public perception and feedback to gauge the effectiveness of your response. Stay ...
Há 5 dias · La evaluación rápida de la situación es el primer paso para gestionar una crisis de marca. Debe comprender la escala y el alcance del problema para responder adecuadamente. Reúna todos los hechos, identifique a las partes afectadas y analice cómo la crisis se alinea o entra en conflicto con los valores de su marca.
Há 2 dias · 24 May 2024. BoF PROFESSIONAL. The struggles of independent brands were front and centre this week. On Tuesday, The Vampire’s Wife — purveyor of gothic-glam prairie dresses beloved by Kate Middleton and Florence Welch — said it was closing after a decade in business. By Friday, Dion Lee, the 15-year-old Australian label that has dressed ...
Há 5 dias · Plus, Mention will tip you off if a serious crisis is about to hit. Pulse alerts tell you when your keywords explode online, meaning that everybody is talking about your brand. You’ll be notified first, so you’re able to respond quickly. Find out how monitoring can save your brand in a crisis.
Há 4 dias · It really goes without saying that we should all take the growing signs seriously both personally and professionally. We’ve always believed that brands should only be active in areas where they have true permission or reason to belong – there are few things more jarring than seeing a brand inappropriately piggy-back onto a cause whether that’s green-washing, pink-washing or Kendal Jenner ...
Há 3 dias · Our latest resource, “Brand Growth Beyond Crisis: Leveraging Pandemic Insights to Future-Proof Your CPG & Retail Strategies,” explores critical strategies for harnessing the power of Artificial Intelligence (AI) and Machine Learning (ML) to steer through turbulent times. Here’s why this guide is a must-read: Navigate Through Data with ...
Há 5 dias · Macy’s, Kohl’s and Nordstrom face an existential crisis as their shoppers age. Will help from brands like Sephora, Toys R Us and Skims be enough?
