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Há 2 dias · Ogilvy ha creato campagne di marketing iconiche e di innovazione culturale fin dal 1948, anno in cui David Ogilvy ha fondato l’agenzia. Questa è l’eredità che ci guida ancora oggi nel gestire, innovare e creare progetti che intersecano talenti e capacità, e sono supportati da una creatività libera da barriere.
Há 1 dia · 61. David Ogilvy “Eu gostaria de ser lembrado, como um redator que tinha algumas grandes ideias. É disso que se trata o negócio de publicidade. Grandes ideias” 62. Ryan Deiss “Isso é o que a maioria dos profissionais de marketing erra.
Há 3 dias · You won’t find inspiration at the bottom of the never-ending scroll. Quit doing something and start doing nothing. The key to unlocking your imagination might be an extended dose of tedium. Ingenious minds, from Shakespeare to David Ogilvy, all put their faith in the power of boredom.
Há 4 dias · It all comes back to David Ogilvy's line that "the customer isn't a moron." No, people haven't become stupid or illiterate in the 21st century. Arrogant copywriters might think so. But arrogant copywriters will not get very far. If you can't keep the reader's attention, it may be because they do not trust you or because your writing is lousy.
Há 5 dias · Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
A lot of people don't pass the beer test, but you can still learn a lot from people you don't like. I've gotten a lot out of books by Gary Vaynerchuk, Russel Brunson, Dan Kennedy, Michael Port, Brendan Burchard, Chet Holmes, David Ogilvy, Al Ries, Jack Trout, Seth Godin, Robert Cialdini, Jonah Berger and Brendan Kane.
Há 5 dias · What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of impactful advertising?
