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Market_Desc: · Marketing Research Professionals· Consultants· StudentsSpecial Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body of the text takes a micro-level approach, detailing each and every step of the marketing research process· The authors wrap up ...
Buy or rent eBooks for a period of up to 150 days. <i>Marketing Research, 13th Edition</i> presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market ...
Wiley, 2004 - Business & Economics - 774 pages. Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions.
Marketing Research, 11th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications all in a macro-micro-macro framework to help students understand the big picture ...
Marketing Research, 11th Edition. Welcome to the Web site for Marketing Research, Eleventh Edition by David A. Aaker, V. Kumar, Robert Leone and George S. Day. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways: Using the menu at the top, select a chapter. A list of ...
Metodologia de pesquisa de Estudo de Caso. metodologia de estudo de caso vem sendo utilizada com freqüência nos meios acadêmicos. Ela é uma das maneiras de se fazer pesquisa em ciências sociais, assim como os experimentos, levantamentos e pesquisas históricas. Yin (2001) é um dos autores que defendem a sua utilização.
Marketing Research, 13th Edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day E-Book 978-1-119-49749-3 October 2018 £35.99 Paperback 978-1-119-49758-5 August 2020 £122.00 DESCRIPTION Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies
