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7 de dez. de 2020 · The psychologist Daniel Kahneman won the Nobel Memorial Prize in Economic Sciences in 2002. His book Thinking Fast & Slow distills his work on human decision making. In doing so, it highlights both the brilliance & limitations of the human mind. Here’s a summary. Kahneman begins by introducing the mind’s two modes of thought.
8 de set. de 2020 · The book goes on to explain the many ways that our perceptions of value are not fixed. Here’s 7. 01 - Attraction Effects: Professors at Duke University offered 2 beers at $1.80 & $2.60. 33% chose the cheaper product. A 2nd group was also offered a $1.60 beer. 0% chose it, but 47% now chose the $1.80 beer. Products priced at extremes can ...
Daniel Kahneman, Thinking Fast and Slow. The psychologist Daniel Kahneman won the Nobel Memorial Prize in Economic Sciences in 2002. His book Thinking Fast and Slow distills his work on human decision making. In doing so, it highlights both the brilliance and limitations of the human mind. I summarised the book as a Thread on Twitter.
4 de mar. de 2021 · Here’s a summary: Principle 01. Invest in share of voice: In B2B, brands that set their share of voice (SOV) above their share of market (SOM) tend to grow. Principle 02. Balance brand and activation: In B2B, brands should balance the budget between long-term brand building and short-term sales activation with a 50/50 split.
14 de set. de 2020 · I could have looked at the predictions of stock traders. In Thinking Fast and Slow Daniel Kahneman analysed twenty-five wealth managers over an eight year period. Kahneman calculated the average correlation coefficient between each manager’s performance in any two years to be 0.01.
4 de out. de 2021 · The Nobel Prize winning Daniel Kahneman provides an overview of Gilbert's experiment in his book, ‘ Thinking Fast and Slow ’. “Participants saw nonsensical assertions, such as “a dinca is a flame,” followed after a few seconds by a single word, “true” or “false.”