Resultado da Busca
Há 5 dias · Conclusion. Aaker’s Brand Equity Model serves as a powerful framework for understanding and managing brand value in today’s competitive marketplace. By focusing on the key components of brand identity, awareness, image, and loyalty, businesses can systematically build and strengthen their brands, driving long-term success and growth.
Há 3 dias · 1 University of Siegen, Siegen, Germany. 2 Mancosa, Durban, South Africa. Abstract. This research modeled the influence of critical thinking, creative thinking, organizational. innovativeness ...
Há 5 dias · Le modèle de capital de marque d'Aaker, développé par David Aaker, est un cadre complet pour évaluer et gérer le capital de marque. Il propose une approche structurée pour comprendre les différentes dimensions de la valeur de la marque et comment elles contribuent à la force globale de la marque. Le modèle met l'accent sur l'importance de créer et de maintenir des associations, des ...
Há 4 dias · In the same way, easy access to counterfeits motivates consumer demand for them (Penz and Stottinger, 2005; Stumpf et al. 2011). Up to the current time, four attributes i.e. quality, economic, lawful and moral have been discovered valued in determining purchaser attitudes (Cordell et al. 1996; Ang et al. 2001; Gupta et al. 2004).
Há 4 dias · New York and London: McGraw-Hill Book Company Inc, 112–113. Google Scholar Elliott S, Rohlfing J, Gardonio P (2012) Multifunctional design of inertially-actuated velocity feedback controllers.
Há 5 dias · Click on the title to browse this journal
Há 5 dias · John Wiley & Sons, Inc.: Trading strategies, financial analysis, commentaries and investment guidance for John Wiley & Sons, Inc. Stock | Nyse: WLY | Nyse
