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The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations to organizations that "[help men] achieve their personal best".
For more than 120 years, Gillette has been committed to helping men look, feel and be their best. This goes beyond products. We support men of every age on their journeys to their best, including working with partners to equip men to serve as role models to the next generation. Our ambition is to positively impact millions of boys through the ...
19 de nov. de 2019 · The Best a Man Can Be | A short film by Gillette featuring Joseph Schooling - YouTube. Gillette Global. 21.2K subscribers. Subscribed. 189. 33K views 4 years ago. Gillette sparks...
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15 de jan. de 2019 · Men’s-rights activists are threatening to boycott Gillette following its new “The Best Man Can Be” commercial, which asks men to commit to being good role models for one another. The brand’s new ad campaign asks men to stand up against bullying and harassment; MRAs are predictably not happy about it.
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14 de jan. de 2019 · Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube. Guardian News. 3.57M subscribers. Subscribed. 76K. 4.7M views 5 years ago #timesup...
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6 de fev. de 2024 · So in a digital video campaign from Grey last January—targeted disproportionately toward younger men—Gillette reframed its old tagline as “The Best Men Can Be,” informed by the #MeToo movement and the call to end “toxic masculinity.” The ad provoked a backlash among conservative commentators.
15 de jan. de 2019 · Richard Sant. ·. Follow. 2 min read. ·. Jan 15, 2019. 1. Yesterday, Gillette released a video starting their “The Best Men Can Be” campaign to stop the stigmas and stereotypes that men...
