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See high-performing auction ads on TikTok. Let successful cases inspire your creativity.
Top Ads Spotlight Find inspiration from these standout Top Ads, handpicked by TikTok creative experts each month.
31 de ago. de 2021 · Creative guidelines to turbocharge your campaign results: Our research shows that the best-performing ads on TikTok share these key attributes.
- What Are Tiktok Ads?
- How Does Tiktok Marketing Work?
- What Are The Different Tiktok Ad formats?
- High-Performing in Feed Tiktok Ad Examples
- High-Performing Topview Tiktok Ad Examples
- High-Performing Brand Takeover Tiktok Ad Examples
- High-Performing hashtag Challenge Tiktok Ad Examples
- High-Performing Branded Effect Tiktok Ad Examples
- How to Create Winning Tiktok Ads
- How to Advertise on Tiktok
TikTok ads are available in a range of creative formats and can be served across various parts of the TikTok app. Different placements can help TikTok advertisers to achieve many campaign objectives and business goals. Some of the more basic video formats (i.e. In-Feed and Top View ads) are very popular among digital advertisers because they can qu...
Although it can take time to master the art of TikTok marketing, the design of the app is actually pretty simple to understand. TikTok video ads appear throughout the ‘For You’ page. The For You page is essentially just the home feed of the TikTok app where users explore, share, and upload new content. Each TikTok ad format is served in slightly di...
Let’s run through the different types of TikTok adsand explore how each format can contribute to your campaign goals.
e.l.f Cosmetics
e.l.f. Cosmetics used an In Feed ad (including a Dynamic ad powered by TikTok pixeldata) to reach and convert relevant audiences on the TikTok platform. (Source: tiktok.com) The video is light-hearted and genuinely entertaining, while also showcasing a range of e.l.f. Cosmetics products throughout. The brand’s personality is allowed to shine without distracting viewers from the product offering, which is key to success. The UGC-style format also feels super organic, and the ad manages to feel...
Invisalign
Invisalign utilised In Feed ads to reach new audiences on TikTok and establish itself as the go-to brand for teeth straightening. The brand took a UGC-heavy approach to the campaign, running both standard In Feed ads and Spark ads to amplify creator content and promote Invisalign products. (Source: tiktok.com) This is a great TikTok ad example that shows the power of humour on the app. The best TikTok ads usually aren’t overly-polished, big-budget corporate brand videos. They’re often simple,...
ASOS
Fashion retailer ASOS launched TopView ads to boost brand awareness and engagement among the TikTok audience. The campaign revolved around a Branded Hashtag Challenge and clickable Branded Effect that encouraged users to show off their favourite outfits. However, this interactive content was promoted through TopView and In-Feed ads which increased the reach of the activity. (Source: tiktok.com) These ads are perfect for the TopView placement. The bright colours and fast motion instantly grab...
Last Minute
Last Minute partnered with TikTok to reach a new audience of Gen Z and millennial travellers that weren’t readily available on other marketing channels. The brand used TopView ads to maximise the reach and visibility of the campaign. As the TopView placement is a full screen, sound-on placement, it was the ideal choice for capturing the attention of a broad UK audience and showcasing a fun creative asset. (Source: tiktok.com) Rather than taking the easy approach and blasting out basic ‘book a...
Guess
Clothing brand Guess used TikTok advertising to promote its Fall’18 Denim Fit Collection to millennial and Gen Z shoppers. Guess placed a Branded Hashtag Challenge (‘#InMyDenim’) at the core of its TikTok strategy, and used a Brand Takeover on the first day of the campaign to increase awareness and audience participation. (Source: tiktok.com) The Hashtag Challenge was simple but very effective. Users were encouraged to show off their favourite denim looks and outfits, and Guess also enlisted...
Too Faced
Beauty brand Too Faced partnered with TikTok to connect with Gen Z beauty lovers and increase online sales. Too Faced recognised that the TikTok feed was highly competitive and that audience attention was tricky to maintain. To ensure that its ad campaign was impactful and effective, the business decided to launch a Brand Takeover to maximise user interest. (Source: tiktok.com) The Brand Takeover was packed with bold colours and dynamic product shots that were designed to immediately capture...
Kool-Aid
Iconic brand Kool-Aid used TikTok marketing to try and improve brand awareness and cultural relevance among a younger generation. To tackle these awareness and relevance goals, Kool-Aid created the ‘#OhYEAHChristmas’ Branded Hashtag Challenge. This was a smart creative execution, leveraging the power of the iconic Kool-Aid mascot while also breathing new life into the brand. The Branded Hashtag Challenge sat at the core of the TikTok marketing strategyand was amplified through TopView and In...
Chipotle
Chipotle launched TikTok advertising to engage new customers, strengthen its TikTok profile, and grow its social media following. To make an impact on the TikTok community, Chipotle launched two light-hearted Hashtag Challenges – the #LidFlipChallenge (inspired by a real employee) and the #GuacDance which featured a viral TikTok song. (Source: shortyawards.com) Both of these challenges were initially promoted by influencer marketing, which helped to extend reach and encourage participation. T...
Indomilk
Indonesian milk brand Indomilk used TikTok marketing to promote a new milk product and launch a co-branded animated series. The business created a unique Branded Effect to increase brand awareness while simultaneously increasing user engagement. This was the ideal format for the campaign because the Branded Effect could both promote the Indomilk brand and generate interest in the animated series. (Source: tiktok.com) The Branded Effect allowed users to virtually dress up as characters from th...
Netflix
Netflix launched a TikTok ad campaign to raise awareness for a new release called “Sing On! Germany”. To really capture the attention of its target viewers, Netflix produced a unique Branded Effect that allowed users to perform in a virtual karaoke booth. This filter was also paired with a Hashtag Challenge to incentivise submissions and boost engagement. (Source: tiktok.com) The Branded Effect was promoted using influencer marketing, and also contained iconic karaoke tunes for TikTok users t...
We’ve already explored a few of the best TikTok ad examples on the platform. So what makes for a truly impactful TikTok ad? How did these brands create campaigns that drove mind-blowing levels of brand awareness and engagement? For starters, all of the best TikTok examples have one thing in common – they feel authentic and native to the TikTok plat...
Looking to smash your paid social marketing goals with your own high-performing TikTok ads? Below are some of the key steps that you’ll need to complete before going live: 1. Choose a relevant campaign objectivethat aligns with your business goals. 2. Select your target audiences, ideally using TikTok pixel data for Custom Audiences. 3. Set your ca...
12 de jun. de 2023 · A partir de agora, isso vai mudar. Apresentamos os Códigos Criativos: seis princípios essenciais pra criar anúncios que chamem atenção da audiência e gerem impacto no TikTok. Cada uma dessas recomendações tem como base extensas pesquisas e meta-análises.
12 de jun. de 2023 · Want to make better TikTok videos for your business? Read our six Creative Codes for data-backed creative guidance to help you make high-performing ads.
18 de mar. de 2024 · To avoid high CPMs, high CPVs, and high CACs, we should first be students of the game, studying what has worked for brands that came and entertained before us. To start our journey, let’s break down some of the best TikTok ads through 2022.
