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  1. The Berkeley logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.

  2. The Berkeley logo is based on the University of California Old Style typeface created by Frederic Goudy for the University of California Press. The typeface is also known as Berkeley Old Style and Californian. Over the years, the Berkeley logo has evolved while maintaining its connection to the Goudy typeface.

  3. Protecting, strengthening and leveraging our over 150 year reputation for generating unparalleled intellectual, economic and social value — and challenging convention — to reimagine the world. Berkeley is one of the world’s most respected brands. As communicators, we are guardians of the brand.

  4. CalDay logo. Open Berkeley. Photoshop templates (transform square photo into rectangular photo) Photo on left; Photo on right

  5. We maintain guidelines over the way that the UC Berkeley brand is expressed visually and in writing. Our brand guidelines define the use of our logos and marks, colors, fonts, photography, and graphic elements — and offer guidance for how to talk about our university.