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relacionados a: aaker et al (2001) marketing research (7th ed) new york: john wiley & sons incGlobal Research Provides Insightful Research to Help Make Informed Investing Decisions. Discover Weekly Takeaways Related to Global & Regional Economies, Policies, and Markets.
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New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and...
26 de set. de 2011 · Access-restricted-item true Addeddate 2011-09-26 16:07:33 Boxid IA150101 Boxid_2 CH115101 Camera
Special Features: · The authors begin with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making· The body...
7 de mar. de 2023 · Marketing research by David A. Aaker, V. Kumar, George S. Day, 2001, Wiley edition, in English - 7th ed.
David A. Aaker. Wiley, 2011 - Business & Economics - 701 pages. Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on ...
16 de nov. de 2019 · Contributor. Internet Archive. Language. English. xvi, 783 pages : 26 cm. This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis.
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