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Peter Alan Morton (born August 7, 1947) is an American businessman. He is the co-founder of the Hard Rock Café (along with Isaac Burton Tigrett), a chain of casual dining restaurants.
Learn how Hard Rock started as a burger joint in London in 1971 and became a global brand with cafes, hotels, casinos and live venues. Discover the role of Peter Morton, one of the founders, and his logo design, t-shirts, memorabilia collection and more.
Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain.
Hard Rock is a global brand that combines American food and rock 'n' roll, founded by two Americans in London in 1971. Peter Morton was one of the co-founders and the Seminole Tribe of Florida acquired the brand in 2007.
O primeiro restaurante foi fundado em Londres, em 14 de junho de 1971, por dois jovens estadunidenses, Isaac Tigrett e Peter Morton. O local escolhido ficava na área londrina de Piccadilly, próximo ao Hyde Park (mais especificamente, uma parte do parque conhecida como Hyde Park Corner).
Our History. Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Hard Rock International began its global expansion in 1982 when Tigrett and Morton agreed to develop their own Hard Rock Cafes in various parts of the globe.
A história do . restaurante da marca Hard Rock Cafe foi inaugurado em Londres, na Inglaterra, em 14 de junho de 1971. O primeiro. foram os americanos Isaac Tigrett e Peter Morton. Os fundadores. é conhecida pela incrível memorabilia de astros da música. A rede. que a coleção tenha hoje 80 mil itens. Calcula-se.
