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5 de set. de 2014 · Opinion. Liu Wen, the First Asian Spokesmodel for Estée Lauder, Writes About Changing Beauty Ideals. Liu Wen, one of China’s brightest modeling stars and the first Asian face of Estée...
6 de set. de 2023 · FROM THE MAGAZINE. Liu Wen Takes the Long View. After a three-year hiatus, the runway star who blazed the trail for Asian models makes a triumphant comeback. Photographs by Mert Alas. Written...
- Alex Hawgood
In 2010, Liu worked with Fendi, Salvatore Ferragamo and Givenchy. For the Spring/Summer 2011, Liu walked 48 shows held in Milan, New York and Paris. In April 2010, it was announced that Liu along with Constance Jablonski and Joan Smalls would help to represent the cosmetics company Estée Lauder.
Estée Lauder signed Chinese model Liu Wen as a face of global beauty in April this year but last week saw her official debut for the company in Beijing to launch the new Pure Color make-up collection. “Liu Wen represents the new face of global beauty,” said Aerin Lauder, senior vp, creative director, Estée Lauder, at the launch.
Model. The Chinese model is an established runway favourite and the first Asian model to land an Esteé Lauder cosmetics campaign. Models & Muses. Chinese model Liu Wen boasts a resumé listing a series of industry firsts, marking her as one of the most successful Asian models in the industry.
23 de nov. de 2010 · As one of China’s top models, Liu was selected to be the new face of global beauty for Estée Lauder as her image would resonate with potential customers around the world, including Chinese consumers, who are Estée Lauder’s fastest growing market.
30 de set. de 2011 · Another first: Liu Wen was is also the first Asian model to become an Estee Lauder spokesperson. Liu Wen is widely regarded as the world's first Asian supermodel. Born and raised in...
