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  1. 7 de jun. de 2024 · The initial success in the USA and UK led to over 500 nudge units across the globe, including institutions like the World Bank and the UN. However, critics challenge its effectiveness and even the main claim that nudges by the government are freedom-promoting.

  2. Há 21 horas · 2. Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein [Yale University Press, 2008]. The connection between economics and behavior, as the authors emphasize, is often non-existent. Economics Nobel laureate Daniel Kahneman put it this way: “Standard economics is mostly a mathematical discipline.

  3. Há 1 dia · Os autores Richard Thaler e Cass Sunstein descrevem em seu livro “Nudge: Como tomar melhores decisões sobre saúde, dinheiro e felicidade” que os Nudges são intervenções suaves que influenciam positivamente o comportamento das pessoas, sem impor restrições para que elas possam tomar suas próprias decisões.

  4. 5 de jun. de 2024 · Richard Thaler and Cass Sunstein define a nudge as an intervention that subtly alters behaviour without restricting options or significantly changing economic incentives....

  5. 14 de jun. de 2024 · In this variant, the nudge is a microtargeted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book Nudge: Improving Decisions About Health, Wealth, and Happiness brought nudge theory to prominence.

  6. Há 4 dias · The 2008 seminar was led by Thaler, just about to publish Nudge (co-authored with Cass Sunstein), which brought behavioural economics to a mass audience. Thaler, building on Kahneman’s research, proposed a new kind of policymaking: one which took into account quirks and irrationalities of the human mind largely ignored by classical economists.

  7. Há 6 dias · Professor Thalers ideas about how to gently persuade people into making good decisions became known as ‘nudge theory’.