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  1. 20 de jun. de 2024 · Everyone negotiates something every day,” write Roger Fisher, William Ury, and Bruce Patton in their seminal book on negotiating, Getting to Yes: Negotiating Agreement Without Giving In. What do these negotiations have in common, and what tools should we use to get what we need out of our everyday negotiations, large and small?

  2. 14 de jun. de 2024 · Princípios: Os princípios básicos da negociação estão refletidos no Projeto de Negociação de Harvard, considerado um dos métodos mais eficientes de negociação existente, desenvolvido por William Ury e Roger Fisher.

  3. 1 de jul. de 2024 · Most seasoned negotiators understand the value of evaluating their BATNA, or best alternative to a negotiated agreement, a concept that Roger Fisher, William Ury, and Bruce Patton introduced in their seminal book, Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 1991, second edition).

  4. 1 de jul. de 2024 · Roger Fisher, co-founder of the Program on Negotiation and the Harvard Negotiation Project, died on August 25 at age 90. A true pioneer and leader, he helped launch a new way of thinking about negotiation, and he worked tirelessly to help people deal productively with conflict.

  5. 12 de jun. de 2024 · El término BATNA fue introducido por Roger Fisher y William Ury, expertos en negociación, en 1981. El BATNA es una estrategia de negociación que representa la mejor opción disponible para una...

    • EUDE Business School
  6. Há 6 dias · Roger Fisher was a professor of law at Harvard Law School and the director of the Harvard Negotiation Project, which was created in 1979 to improve the theory and practice of negotiation and conflict resolution.

  7. 11 de jun. de 2024 · Diálogo efectivo y transformación de conflictos. 1981. Dos académicos de Harvard, Roger Fisher y William Ury, lanzan “Getting to yes”, libro traducido al español como “Sí de acuerdo”, una obra que se convirtió en una aproximación diferente a la negociación.

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