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How to plan and conduct effective user interviews, write great questions, recruit participants, analyze transcripts, and more.
A entrevista com o usuário é um método de pesquisa qualitativa usado para gerar percepções sobre a motivação, o comportamento e as atitudes do usuário.
17 de set. de 2023 · User interview: A research method where the interviewer asks participants questions about a topic, listens to their responses, and follows up with further questions to learn more. The term “user interview” is unique to the UX field.
User interviews are guided interviews where a researcher asks existing or potential users questions to gain an understanding of their preferences, thoughts and feelings. They are a great opportunity to meet your users, understand and start to design for them.
User interviews are an effective user research method for deeply understanding users and their experiences with your product. In this guide, we unpack everything from writing interview questions to conducting and analyzing your moderated sessions.
