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Simples e fácil de entender, o Net Promoter Score℠ (NPS®) é um indicador capaz de prever o crescimento geral da empresa e o “customer lifetime value”, ou o valor do cliente ao longo de toda sua relação com a marca.
- Net Promoter
Net Promoter®, NPS®, NPS Prism®, and the NPS-related...
- Richard Hatherall Partner Sydney
Richard Hatherall leads Bain's Asia-Pacific Customer...
- Federico Eisner
Federico Eisner é sócio sênior e líder global das práticas...
- Maureen Burns
Maureen Burns is a leader in our Customer practice and, in...
- Net Promoter
The Net Promoter Score SM (NPS ®) is a single, easy-to-understand metric that predicts overall company growth and customer lifetime value. These powerful tools can help you earn the passionate loyalty of your customers while inspiring the energy, enthusiasm and creativity of your employees.
Mature brands should target at least 20% of new customer revenues via referral; growth brands should aim for 50% or more. Companies need to track this to avoid flying blind. Building on the Net Promoter Score, the Net Promoter System provides a reliable way to focus an entire organization around earning customers’ loyalty.
A Bain criou há quase 20t anos uma metodologia que é usada por dois terços das organizações mais valiosas do mundo: o Net Promoter Score (NPS). Tudo começa com uma pergunta muito simples: “Qual a probabilidade de você recomendar a [empresa/marca] a um amigo ou colega?”.
The History of Net Promoter. Bain invented the Net Promoter Score and Net Promoter System to help companies earn customer loyalty and inspire employees. The Benefits of Net Promoter. NPS is the most useful and practical method for gauging the attitudes and behaviors of customers. Three Types of Net Promoter Scores.
Há 5 dias · The Net Promoter System supplies practical, actionable processes and methodologies for enhancing customer relationships, fostering individual and organization-wide learning, and growing the value of a company’s customer base.
A systematic approach to fostering customer loyalty and employee performance can accelerate profitable, sustainable organic growth.
