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Our Master's Voice: Advertising is a 1934 book of social criticism about the propaganda purpose of advertising under capitalism. Author James Rorty drew on his experience as an ad copywriter in New York to write his critique. Rorty pointed out the frequent application of the then-new fields of psychology and social science for ...
- James Rorty, Maggie Mack
- 1934
30 de dez. de 2020 · Our Master's Voice Advertising. “I was an ad-man once,” James Rorty writes in this classic 1934 dissection of the advertising industry. A neglected masterpiece, the book is republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
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Our master's voice: advertising by Rorty, James, 1890-Publication date [c1934] Topics Advertising Publisher The John Day company Collection prelinger_library ...
Internet Archive. Language. English. x, 394 p. ; 23 cm. Reprint of the 1934 ed. published by the John Day Co., New York. Access-restricted-item. true. Addeddate. 2020-12-09 02:13:25. Boxid. IA1984306. Camera. USB PTP Class Camera. Collection_set. printdisabled. External-identifier. urn:oclc:record:1245635295.
15 de out. de 2020 · Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was...
Buy This Book in Print. summary. “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify.
