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Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). He got the idea following a post-World War II trip to the United States: He was impressed by the country's efficient, high-volume stores.
Learn how Erling Persson founded Hennes in 1947 and transformed it into a global fashion brand with multiple concepts and online platforms. Discover the milestones, collaborations, innovations and challenges of H&M Group since its inception.
H&M Foundation is funded by the Stefan Persson family, founders of the H&M Group. It supports innovations and initiatives for a socially inclusive and planet positive textile industry.
Erling Persson was the founder of H&M Group, a fashion company that offers great clothing, design, quality and sustainability at affordable prices. Learn about the group's vision, business, customer focus and sustainability goals.
The business was established in 1947 by Erling Persson when he opened his first shop in Västerås, Sweden. The shop was called Hennes (Swedish for 'hers') and only sold women's clothing. Another store opened in Norway in 1964.
30 de out. de 2002 · Erling Persson, the founder of global fast-fashion phenomenon H&M, died in 2002 at 85. He started his career as a salesman and expanded his clothing chain to 14 countries, selling more than 500 million garments a year.
Em 1946, um jovem empreender sueco de 30 anos, Erling Persson, faz uma viagem de carro pelos Estados Unidos da América. É em Nova York, inspirado pelo comércio local, que lhe ocorre uma ideia inovadora para vender roupa de senhora na sua terra natal.
