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Kelly Goldsmith. Marketing Professor. Behavioral Scientist. Keynote speaker. Find links to her research, recent press, contact information, and more.
Kelly Goldsmith is an American marketing researcher who specializes in consumer behavior and a former reality television contestant. She is currently the E. Bronson Ingram Chair and Professor of marketing at the Owen Graduate School of Management at Vanderbilt University.
Kelly Goldsmith is a marketing professor and researcher who studies consumer psychology, behavioral science, and ESG. She has published in top journals, won awards, and appeared on Survivor.
- Lacy Paschal
Kelly Goldsmith, Ph.D E. Bronson Ingram Chair Professor of Marketing. Faculty Director: Hoogland Undergraduate Business Program Faculty Director: Ingram Scholars Program. Dr. Goldsmith’s academic publications and marketing cases are linked in the tabs above. For more on her work including a link to her most up-to-date CV visit ProfGoldsmith.com.
K Goldsmith, O Amir. Journal of Marketing Research 47 (6), 1070-1077. , 2010. 207. 2010. The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality. T Meyvis, K Goldsmith, R Dhar. Journal of Marketing Research 49 (2), 206-217. , 2012.
1,767 Followers, 1,353 Following, 10 Posts - Kelly Goldsmith (@profgoldsmith) on Instagram: "Professor: @vanderbiltu @vanderbiltowen Faculty Director: Ingram Scholars Program + Hoogland Undergraduate Business Program 🖤💛 ⚓️ 💛🖤"
Drawing from her 15 years of experience as a behavioral scientist and her 24 days as a contestant on the television show, Survivor, Dr. Kelly Goldsmith makes a surprising case for how a little scarcity can benefit us, both individually and collectively.
