Resultado da Busca
20 de jan. de 2021 · Jellyfish announces the hiring of Tom Roach as Vice President of Brand Planning. With 20+ years’ experience in some of the world’s best communications agencies, Tom is one of the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name.
This publication is the eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of timescales of effect, exploring the tension between long and short-term strategies for brands and businesses as well as providing evidence-based recommendations on how best to approach investment in advertising. Get it here.
14 de jul. de 2023 · A few words from the final judging room at the APG Creative Strategy Awards 2023. I spent two days this week with a group of amazing people, hearing 26 presentations from some incredibly talented strategists.
23 de fev. de 2022 · 12 months since moving to Jellyfish, here’s my diary. Last January I moved from the creative agency world to a very different one. To Jellyfish, a full-funnel marketing performance company at the forefront of the convergence of brand and ‘performance’ marketing, media and creative, content, data and technology.
22 de jun. de 2024 · My LinkedIn posts compilation 2022-24. This is a curated set of my Linkedin posts going back to late 2022. I’ve been posting more stuff there recently and of course not everyone’s on it so many won’t see them. I think Linkedin’s great at showing us new stuff, but not so great at helping you find older stuff if you haven’t bookmarked it.
13 de nov. de 2020 · The dominance of brand purpose in marketing is perhaps the inevitable consequence of advertising people being told by everyone else, for about 150 years now, that they’re liars. That what they do is deceitful, that it’s of little or no positive value to society, that it doesn’t matter.
27 de ago. de 2021 · Do you have a philosophy for how marketing communications work for your brand? I don’t mean a strategy or plan. I mean a vision that’s articulated simply, compellingly, inspiringly.
